Tag Archives: allegory

Book Review: THE ART OF INFLUENCE

THE ART OF INFLUENCE by Chris Widener is a short little 100 page story about persuasion for business leaders. The story begins when young Marcus graduates from the Northwestern University Kellogg School of Business. As a graduation gift, Marcus’s grandmother … Continue reading

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Book Review: THE REFERRAL CODE

No matter what business you are in, if a large percentage of your leads are not coming from referrals, you’re missing a very important aspect of generating new business. In their book THE REFERRAL CODE, authors Larry Pinci and Phil … Continue reading

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Posted in Book Reviews, Business, Business processs, Management, Referrals | Tagged , , , , , | Leave a comment