Daily Archives: July 6, 2013

Book Review: YES! 50 SCIENTIFICALLY PROVEN WAYS TO BE PERSUASIVE

As a follow-up to his wonderful book, Influence, Robert Cialdini co-authored YES!: 50 SCIENTIFICALLY PROVEN WAYS TO BE PERSUASIVE with Noah J. Goldstein and Steve J. Martin. I only have one issue with this book; they should have stopped at … Continue reading

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