Most avid readers have a few books that they return to several times so they can experience the pleasure of reading it again. I’m fortunate to have pretty good reading retention, but I do have a short list of books that I will go back and re-read every now and then. For example, when I really want to read some great literature, I’ll re-read Harper Lee’s, To Kill A Mockingbird or Steinbeck’s, Grapes of Wrath. When I really want to be inspired I will re-read Andy Andrews’, The Traveler’s Gift. In the past few years, a recent addition to my short list has become THE FRED FACTOR by Mark Sanborn.
This is a simple little book about being your best. It’s about how to treat not just customers, but ‘people’ in general. This is about being passionate enough about your work and your life that you go above and beyond what is expected.
Meet Fred. This is a true story of how Fred the Postman was so passionate about his work and how his willingness to go the extra mile and do far more than was expected of him so impressed Denver resident, author and public speaker Mark Sanborn that he wrote this national bestseller about his experience with Fred and what he learned from him. This book is proof positive that no matter what your position in life, you can make a difference.
I think that’s why this story resonates so well with readers. We’ve come to expect a certain degree of inspiration to come from the likes of coaches, teachers and corporate CEO’s, but this book illustrates that even a postal carrier, or as Martin Luther King Jr. quoted, a street sweeper, can go above and beyond to be the best and have tremendous impact and influence on others. In short, anyone can be a Fred.
The Fred Factor is a quick little 100-page read that, if incorporated will have lasting impact on your work and personal life. We all know a few Fred’s. Maybe it’s the waiter or waitress at your favorite restaurant, or the mechanic that services your car, or maybe even your postman. The four short chapters here define, what is a Fred, how you can become a Fred and to develop more Fred’s.
You will find this book in the “Business” category. It may have been intended for a business audience, but as far as who might benefit from this book, that group is limitless. If you can read, and if you’ve gotten this far, obviously you can, then read this. For me, The Fred Factor has become one of those books I go back and re-read every now and then. It might become the same for you as well.
If you are one of the many who have already read The Fred Factor, what is your favorite Fred story or what would you share with other readers?
Monty Rainey is a District Manager with over 14 years in the self storage industry currently overseeing 21 stores in the Austin & San Antonio, TX area. He is also a leadership coach and public speaker. For a free consultation, please contact Monty at 830-743-2139 or visit his website at http://www.montyrainey.com .
- Sales Lessons Learned (customerthink.com)