THE ART OF INFLUENCE by Chris Widener is a short little 100 page story about 
persuasion for business leaders. The story begins when young Marcus graduates from the Northwestern University Kellogg School of Business. As a graduation gift, Marcus’s grandmother arranges for him to spend some time with a fictional business tycoon she was once a nanny for, Bobby Gold.
Bobby Gold takes young Marcus under his wing for a few days to teach what he calls the “golden rules of influence” which include integrity, attitude, compassion and a standard of excellence. Along the way, there are some terrific ideas discussed. I found some terrific training meeting topics and a fantastic allegory for sales about the difference between a hunter and a fisher.
This is an engaging story with some great lessons on the art of influence. There is much to learn from this little book.
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Monty Rainey is a District Manager working in the self storage industry since 1996 and currently overseeing 21 stores in the Austin & San Antonio, TX area. He is also a leadership coach and public speaker. For a free consultation, please contact Monty at 830-743-2139 or visit his website at http://www.montyrainey.com .
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